Each year, we launch around 3 to 4 national campaigns on behalf of Südostbahn that focus on the digital and social community. We’ve introduced two new train routes under this partnership. Here, the customer journey isn’t just a concept – it’s something that actually happens in real life.
Südostbahn’s digital influence is growing, and there’s no stopping along the way. We built new social media channels for Südostbahn’s three tourist routes and arranged a successful ‘Instameet’ over three days with five influencers and Swiss model Christa Rigozzi. We were also able to maximise our support for the company’s offline measures by tailoring our online targeting across all digital channels based on around 100 target-group-specific assets.