Südostbahn

Training our sights
on swift digitalisation

Our task

Shaping customer journeys online and offline

Each year, we launch around 3 to 4 national campaigns on behalf of Südostbahn that focus on the digital and social community. We’ve introduced two new train routes under this partnership. Here, the customer journey isn’t just a concept – it’s something that actually happens in real life.

Next stop: digital mastery

Südostbahn’s digital influence is growing, and there’s no stopping along the way. We built new social media channels for Südostbahn’s three tourist routes and arranged a successful ‘Instameet’ over three days with five influencers and Swiss model Christa Rigozzi. We were also able to maximise our support for the company’s offline measures by tailoring our online targeting across all digital channels based on around 100 target-group-specific assets.

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online and offline assets we create for each of the 4 annual national campaigns

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«I enjoy the open development of creative ideas together with the F/E team and appreciate the professional support when running campaigns»

Reto Ebnöther, Head of Marketing & Sales