Digital marketing,
that rolls

Our task

Finding simplicity in complexity

AMAG’s goal is to convey the complex ins and outs of its services in a clear, comprehensible manner. We do this with explanatory videos and online tools that briefly and succinctly present the various services in the portfolio – from fleet management to workshop solutions.

What does mobility cost?

That's a good question with a complex answer. We bundle all the necessary data in the user-friendly TCO calculator. TCO stands for "Total Cost of Ownership" and includes all the costs incurred by a car. Honesty is the key here, and we share this with AMAG Leasing Fleet.

TCO Rechner AMAG

Interaction, performance, digital presence

Our clips show the many sides of AMAG without presenting the viewer with reams of text. Instead, they can simply watch and listen. From fold-out video cards delivered direct to letterboxes to explanatory video clips on various digital channels, AMAG’s animated stories are well-rounded and boost visibility for the subject.


videos cover the world of AMAG

«The agency’s flexibility was fantastic, and they were extremely professional when it came to providing advice and putting plans into practice. All of our needs were taken into account and met in a clear, pragmatic way. In short: FE Agentur hit the nail on the head for us once again.»

Sergio Calabrese, Head of Direct Sales & Fleet Management