AMAG Retail

ID. Buzz - Cult object meets digital trend

Limited ID. Buzz NFT Edition on pre-sale

Our task

Pre-order, anticipation and virtual artworks

The long-awaited VW Bus icon is finally here: the ID Buzz. To ensure that the longing soon turns into anticipation, we are increasing awareness and the number of pre-orders at AMAG with a pre-sales campaign - and continuing it as a successful launch campaign. On the one hand, we turn interested parties into soon-to-be bus owners and, at the same time, into NFT pioneers.

Limited Edition
in both worlds

The ID. Buzz heralds the electric age. As a special edition limited to 50 units, the icon with NFT becomes a coveted one-off - in both the digital and real worlds. The first 50 buyers choose their tradable art NFT and can optionally brand this unique design onto their pre-ordered bus straight away. A goodie for VW Bus fans - and a modern statement for our customer, including organic media coverage and a media partnership with Energy Zurich.


% better CPA compared to benchmark

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Buzzing results thanks to performance

Together with the ambassador ID. Buzz, we are giving AMAG a modern digital makeover and strengthening its position as an innovative sales partner. Continuously optimised performance marketing with adapted multi-channel communication measures with a digital focus and a closely meshed customer journey guarantee the measurability of the campaign goals - and thus very satisfactory figures. We are buzzed about every unique item ordered.

50 unique designs and one-off extras

Each design was specially created by us and brought to the blockchain with digital partner OPTEN for the exclusive group of buyers. Beyond the unique digital artwork, we bring the utility of the NFT into play. In this way, the 50 VW Bus fans will hold the key to a special package in their hands, including VIP tickets, electronic gadgets, NFT frames and other surprises.

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