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World Vision

Shaping the future
through digital channels

Our task

New target group, new pathways

The aid organisation wanted to revitalise its donor base. It aimed to strengthen its vision, which is originally based on Christian values. As a result, World Vision defined churchgoers as its new target group. It wanted to create a reputation-building, value-based campaign aimed at this niche target group.

Optimised for more success

A broad mix of online and offline measures, targeted management of messages, thoroughly tested image and video assets, and (in particular) consistent analysis and ongoing optimisation of all targeting measures and creative content for Instagram, Google, online banners and print channels all quickly resulted in measurable success and, above all, better conversions from campaign to campaign.


an exceptionally high click-through rate for a Facebook appeal

World Vision PlatzhalterWorld Vision Platzhalter