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AMAG Leasing (1)

Attractive marketing
for AMAG Leasing

Our task

Explaining in style

A core product calls for a unique web presence. It also requires its own platform. All-inclusive leasing service AMAG LeasingPLUS turned to us to provide this – and we found a way to do it that was informative, fun and stylish.

We’ll take the lot, please

We left no marketing channel unturned for AMAG LeasingPLUS and adopted a consistent, comprehensive and uniform approach in the process. The key visual reflects the product and offers recall value; the brochures and flyers are clear and simple to understand; video and online ads allow the brand to deliver more than just a single message; and inspired giveaways create added value.

Appealing to a customer’s inner child through gamification

The website conveys complex, technical content in a clear, simple way. Meanwhile, an online game – called ‘LeasingPLUS Race’ – serves as a fun yet informative tool through which to inform the customer of the product benefits. The addictive nature of the game facilitates strong customer contact both online and offline (such as at the trade fair stand at the Auto Zürich Car Show), and is guaranteed to leave a lasting impression.


users have played ‘LeasingPLUS Race’ at the Auto Zürich Car Show and online

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