At the beginning of June 2022, the most renowned Swiss economic forum «Swiss Economic Forum», SEF short, took place for the 24th time. The host and organizer is NZZ Connect, which resulted from the merger of Swiss Economic Forum AG with Neue Zürcher Zeitung. When important representatives of the Swiss business scene meet every year in the Kursaal Interlaken for the two-day conference, he is also in the middle of it - and has been there just as long: Samuel Röthlisberger. The FE Motion CEO has been working with the SEF for more than a decade and assists the hosts in the direction of events and scenography. When NZZ Connect recognized the opportunity to use the Forum as a content production facility for subsequent events, our FE Motion film team entered the picture. From high-quality footage and interviews, we produced today for tomorrow - and next year's 25th anniversary.

The idea of NZZ Connect is completely in line with the basic idea of our concept for horizontal and vertical communication. We used the Forum, a selective vertical highlight, to pre-produce video material during the event for the anniversary video as part of the horizontal communication in 2023. This not only spared NZZ Connect another, often not so easy, appointment for interviews with the busy personalities, but also made sustainable provisions for the future at a one-off event.

Set in the beautiful mountain scenery of Interlaken, the forum offered over 1,000 leaders from business, science, politics and media space for active and cross-industry exchange of views. For an excellent program, the stage management and the flow control in the main hall were firmly in Motion's hands. In addition to the show in the foreground, nothing was left to chance with the SEF guests, and content production was in full swing: our three-person camera team conducted numerous topic-specific interviews, including previews of the upcoming 25th anniversary next year. Complemented by the recording of diverse atmospheric images, the crew then creatively prepared the video material: Two independent social media clips on the topics «Swiss Economic Forum» and «Sustainable Switzerland Entrepreneurs Club» were created.