Bio Partner was halfway through transitioning from a wholesaler to an all-in-one service provider and partner with its own organic stores when it came to us. The partner for retail, the restaurant trade and industry chose us to help it ensure the organic sector in Switzerland is fit for the future at every level.
A strong organic grab-and-go brand was the one thing missing in the independent organic retailer’s range. We wanted to close this gap with a strong own-label brand, and took care of the market analysis, naming, illustration and implementation. This resulted in ‘Bien’: a brand that embodies the brand promise with its soups, sandwiches, salads and more, and is quickly finding a permanent place on the stores’ shelves.