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Nokia

Digital marketing
that’s as hot as a
Finnish sauna

Our task

Wide-reaching online and offline campaigns

The Finnish mobile phone giant has chosen us as its lead agency for Germany and Switzerland. We’ve repaid its faith in us by creating a host of online and offline campaigns, conducting POS activities, and monitoring all its social media channels. We’re helping Nokia return to its former heights and turn the brand into a hot prospect again.

Brunssi – a byte of Finnish online brunch

We put together a launch event to present Nokia X and G series smartphones in the space of just two weeks. The event used the hashtag #lovetrustkeep to cement Nokia’s new sustainable identity. We crafted an absorbing story, working with design agency Atelier Türke on the storyline and bringing it to life via animation on LED screens. It left quite an impression on the 30 top media professionals from the German-speaking world who were in attendance.

Let’s plant together – the future is in your hands

For every sale of a Nokia X or G series smartphone, the Finnish giant will plant between 10 and 20 trees together with climate initiative Ecologi. Even more amazingly, Nokia’s global division opted to use our campaign, which covered everything from the name and headline to the icon and key visuals.

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300
 %

of the customer’s desired click performance was achieved by our YouTube campaign

Providing leads while everyone else hunts for eggs

The aim of the Easter competition we dreamed up for Nokia was to generate as many leads as possible. We animated the campaign, hosted it on various social media channels, handed out the prizes and settled on the packaging. Oh, and we generated more than 1,500 leads in the process.

To roam is to perform

Real goes digital: in Switzerland, hiking is something of a national sport. As is posting on social media. So organising a user integration campaign with 16 promotions in hiking regions seemed an obvious choice. The influencer collective helvetic.collective gave the campaign the drive it needed online and, working with Ovo, we had the support of a cult brand when it comes to real-world customer communications. The result: almost 600 photos posted and an unbelievable average website visit of 2:20 minutes.


«F/E’s well-devised performance marketing strategy meant we were able to communicate even more specifically with our target groups and we were reaping the rewards in next to no time. We know that we are in excellent hands.»

Eric Matthes, General Manager DACH & Partner Markets