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07. November 2023

Concert on the tram and a long-term collaboration

SOB and Dabu impress with a showcase and partnership.

On Saturday, Dabu Fantastic duo will delight their fans in the SOB tram designed by us. The unique showcase marks the beginning of a multi-year collaboration, where the artist becomes the brand ambassador for all tourist lines of the SOB.


The copper-toned SOB tram will transform into a unique concert stage for Dabu Fantastic on November 4, 2023 in Zurich. This special experience offers passengers an unforgettable musical journey. Tickets are exclusively available through the social media channels of the Swiss South Eastern Railway (SOB) and media partners Radio24, Radio Pilatus, and Züri Today. Organized by us and the music agency Gadget abc Entertainment Group AG. Attendees at the event will have the opportunity to personally meet the band and receive autographs.

Ambassador for All Tourist Lines

The event is one of the highlights of the year and the beginning of an exciting collaboration between SOB and Dabu, the lead singer of Dabu Fantastic, as a brand ambassador. With his management, booking, and label, Gadget, we and SOB gain an established partner with a vast network and expertise in the entertainment industry. Dabu is a well-known figure in the music world and a passionate train passenger, because "I can work or let my mind wander while traveling by train. That's when things happen that wouldn't." A perfect match.


Hiking, Traveling, Making Music with Dabu

Already implemented is, the podcast "Dabu Hikes" as part of the autumn campaign, where the newly appointed ambassador embarks on a rain-hiking adventure with Nik Hartmann on the Voralpen-Express. On the journey aboard the Treno Gottardo from Zurich to Locarno, the musician encouraged his followers to take an inspiring trip to Ticino. And with "Find Dabu," the singer could be located with increasing clues in a specific train—with an exclusive song premiere as a reward for the finders. A bouquet of activations for the upcoming SOB campaigns is planned, and we look forward to the creative projects that will emerge from the collaboration with SOB and Dabu with Gadget.