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14. September 2021

In motion with Samuel Röthlisberger

New business line: FE Motion

With the addition of FE Motion for digital live communication, our portfolio is now one of the most comprehensive in the Swiss agency landscape. Co-founder and CEO Samuel Röthlisberger was a prime mover at event provider Habegger for 20 years as Director of Creation.

Live communications are the future. And hybrid events are a stepping stone in this direction. Few industries have been as affected by the pandemic as the events sector. But Samuel Röthlisberger sees this moment as an opportunity: ‘In my time as Director of Creation at Habegger, I worked with my team to bring long-term change to the industry, and I see the growth of innovative digital components as the ideal complement to the events of the future. But digital event solutions still fall short of expectations. So now we need more innovative ideas, exciting concepts and courageous customers.’ We are using this new start as an opportunity to further shape the industry with a dedicated portfolio. In doing so, we can count on Samuel Röthlisberger’s wealth of experience and the new FE Motion business line – and we can’t wait to see what they come up with.

Creating integrated experiences

A carefully conceived interplay of measures will enable complete immersion across time and platforms. Campaigns in familiar formats will expand to include valuable digital live components – a win for our present and future customers. Our goal with FE Motion is to become a pioneer and international centre of excellence for immersive events, and now we have the expertise to get there. FE Motion means emotion – events that use both physical and digital elements to create a bond with the audience, to address them on a human level and to en-gage all their senses through technically sophisticated experiences. So we are developing and expanding innovative methods of bringing conventional events into the digital future. Immersive events which blend the live and the digital will become an integral part of holistic communication campaigns. The right ideas and concepts will allow us to create more intense experiences and stronger customer relationships – for new, one-off and annual events alike.