The politically and religiously unaffiliated children’s charity Plan International Schweiz chose us as lead agency to support it in its growth strategy.
Knowing that Plan gives a voice to disadvantaged children and its families, we refined their communication strategy, focusing in particular on the empowerment of adolescent girls. We opted for bold communication of messages, with memorable visuals and icons.
To reflect Plan’s mission to empower girls, we launched a campaign in cooperation with IKEA and well-known ambassadors on the International Day of the Girl Child. The digital performance campaign also enabled us to test the target groups so that future communication could be further focused and optimised.