Plan International Schweiz

Stories that change
children’s lives.

Our task

Giving girls
a voice

The politically and religiously unaffiliated children’s charity Plan International Schweiz chose us as lead agency to support it in its growth strategy.

Knowing that Plan gives a voice to disadvantaged children and its families, we refined their communication strategy, focusing in particular on the empowerment of adolescent girls. We opted for bold communication of messages, with memorable visuals and icons.

A digital sign on International Day of the Girl Child

To reflect Plan’s mission to empower girls, we launched a campaign in cooperation with IKEA and well-known ambassadors on the International Day of the Girl Child. The digital performance campaign also enabled us to test the target groups so that future communication could be further focused and optimised.


impressions of the Instagram AR effects in 2 campaigns

«A huge thank you to FE Agentur for the wonderful way in which they implement-ed our campaigns and for their outstanding project management. The social re-sponsibility in their DNA is remarkable. We have enjoyed working with them and very much appreciate their competent, down-to-earth and professional approach.»

Jochen Stark, Head of Marketing Plan International Switzerland