Hörmann’s door and gate solutions do not, in and of themselves, have a particularly emotional appeal. We were brought in to help. Our mission was to find new approaches that would encourage more end customers – in addition to the usual architects and planners – to visit the showrooms for a personal consultation.
It quickly became clear that an integrated, multi-channel approach was the perfect solution. Our multi-level retargeting concept not only involves several different digital channels – including a new online configurator – but also direct mailing. We even spruced up the showrooms, creating a new presentation unit known as ‘Cubus’. We added emotional appeal by making the door an analogy for new and exciting things with the slogan ‘Open up to life’.