Our fresh, sleek redesign and corresponding marketing strategy are intended to reflect the word that best sums up Biomilk’s relationship with nature: harmony.
We tell the story of the milk, from farm to fulfilment. The Biomilk journey on the website covers everything, from the individual herds and dairies to the yoghurt in the chilled aisle. Storytelling at its purest – authentic and close to nature, just like the company itself.
We used photos of cows and sheep on idyllic farms to create an authentic, expressive visual identity for all online and offline activities. We also paid close attention to every detail when designing the product labels, as this is what links the milk, yoghurt, desserts, etc. together in the chilled aisle as part of the same strong selection.
The creative interior design of the new milk production facility in Worb highlights the story from farm to fulfilment. As they head to the reception area, visitors go on the Biomilk journey, which gives them a glimpse of the brand’s unique identity and USPs.